This can be a complicated and difficult task in that there may be dozens of different contracts each requiring scheduled air time, position and length. The operations department or traffic department led by an operations manager is responsible for placing the advertising on the air in compliance with the contracts executed with advertisers. ![]() The sales department usually includes a promotions director and research manager. Larger stations may have a sales manager for local advertisers and a national sales manager of spot advertising accounts. The sales department led by a sales manager is responsible for the sale of all commercial time to local, regional, and national sales advertisers. The four “core departments” usually found at most radio stations are sales, operations, engineering, and programming. Filed under: Law, Music, News, Public Relations, Radio, Regulations, Technology, Uncategorized | Tags: Commercial Radio, Core Departments, Engineering Department, Operations Department, Programming Department, Radio Stations, Sales Department |ģ: Describe in detail the four “core” departments usually found at most radio stations. ![]() ![]() Survey of Broadcasting: Assignment 1, Question 3: Describe in detail the four “core” departments usually found at most radio stations.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |